Have you ever taken a photo on your smartphone that you thought it was worthy of being on your wall?  Maybe you even pursued it a bit and checked out some online services that will print and mount it for you.  We promise you that you are not doing your photos any justice.  We were recently invited to WhiteWall’s NYC outpost; the team here combines convenience of online shopping with hands-on retail experience and personal customer service. 

When we say personal, we really mean handholding. So, that photo on your iPhone that ‘looks professional’ probably doesn’t. That’s where the WhiteWall concierge service comes in! They’ll get it to a place that will make it an honor to hang in your space. It will be a conversation piece that you’ll be forever proud of. So, what makes this different than the last company you Googled?  WhiteWall’s unique blend of custom photo processes and finishing services have provided photographers and consumers alike with gallery quality products since 2007.

This retail store, located at 474 West Broadway in SoHo and open to the public, offers the best of both worlds — the convenience of online shopping with the hands-on experience and customer service associated with traditional retail shopping. The store gives you an opportunity to experience the capabilities and the magic that happens in Germany. And yes, everything you order is shipped from there.

The showroom provide a hands-on experience and, along with professional onsite assistance, customers are able to upload and create their own works-of-art based on the products on display in the showroom.

The showroom sits in a gallery and has been specially designed to display the wide range of papers, substrates, and hand-cut, custom wood frames available to give a real sense of options and quality formerly only available through the website WhiteWall.com.

The neatest part for us is that specific walls are dedicated to photographic themes to showcase the work of photographers and offer great examples of how finished photographs will look on a variety of substrates. So, if you are not the most creative, this will get your inner artist (that you didn’t know about) going.

WhiteWall offers a variety of distinctive products and photofinishes including ultraHD Photo Prints, HD Metal, Aluminum Dibond, and their signature product, Photo Under Acrylic Glass. Traditional prints and hand-crafted frames, canvas prints, and numerous other substrate options are also available.

For more information, please visit WhiteWall.com.