Sometimes we wonder if Jerry Seinfeld even understands why he’s so rich and famous. A show about nothing has done something. The show about nothing has maintained its relevance and popularity in the world where smart phones and email could have solved more than a half of the problems presented in the show. Even despite the relevance, the program is still popular. So popular that Hulu acquired exclusive U.S. SVOD rights to “Seinfeld,” in a deal worth around $160 million, with Sony Pictures Television.
That’s a lot of mullah. So after spending all that, why not dabble in some New York real estate? How about one of the hottest neighborhoods to boot? That’s exactly what Hulu did when they recreated Jerry Seinfeld’s iconic Upper West Side apartment as part of promoting the streaming service’s multimillion-dollar pickup of all nine seasons of the show.
Just because the show doesn’t include the technologies we enjoy today, the ‘apartment’ does. Jerry’s unit includes multiple interactive elements to let fans engage with the site including George Costanza’s Valentine’s Day photo shoot and Cosmo Kramer’s famous barge-in entrance.
The idea is perfect and what better way to promote the iconic show?
Hulu’s “Seinfeld” apartment will be open at 451 West 14th Street, from June 24-28, between 10 a.m. and 7 p.m. The “Seinfeld: The Apartment” installation is being built in collaboration with Magnetic Collaborative.
If you’re a fan of the show, this is not something to miss. Especially since it will be gone soon!